Some say that ‘Sales’ is a numbers game. I say, YES and NO. You choose how you want to look at it.  And some people see nothing BUT numbers.

When push comes to shove, you can make almost anything a numbers game. In the old world selling days, you were told that the more doors you knocked on, the better chances you’d get a door to open.

That can still be true today, but do you really want to go out and knock on a hundred doors to get one or two people to say yes to you?

I don’t!

Some small businesses or entrepreneurs don’t have the time to be ‘pounding the pavement’ on a consistent basis. And some can’t afford to hire a full time sales professional to help them.

Wouldn’t it be better if your prospects called you? What would it be worth to you, to have customers calling your cell phone, sending you email request, or trying to contact you on social media to buy your products or service?

Answer: Priceless.

So how do you get that to happen? It’s definitely not by accident. It’s going to take some hard work and time but there are 2 task that every entrepreneur should employ every day, that will help increase your sales.

As an entrepreneur or small business owner you get tied up with so many things and distractions that you lose sight of what’s most important.

Yes, I understand there are a thousand things YOU believe you need to do every day to make your business hum, but the truth is, you should only be focused on two things.

  • Getting More Customers.
  • Delivering your product or service on a timely and efficient manner.

By making sure you hit these two goals every day, clarifies your end results. The rest of your business still matters but can handled in a different way.

Everything else can be outsourced to someone else for about $10.00 an hour. (This will vary on where you live) Have you heard the old saying that goes something like this, “You need to work ON your business and not IN your business?”

In other words, you need to be doing things for your business to help it grow. By performing every menial task, does not help your business grow. In fact, these small jobs pull you away from your first two goals.

Once you become laser focused on getting more customers and making sure your deliver your products or service an efficient manner, you will start to see results. Your reputation will grow, people will start sharing this information about YOU, and your business increase.

Let me know if you’re laser focused your business goals.

Bob Theriot is the author of the book ‘Pounding The Pavement’ – Tools, Techniques & Inspiration for Succeeding in Sales. He is also a Certified Gitomer Advisor which allows him to teach Jeffrey Gitomer’s award winning content on sales, customer service, personal development and networking. For more information about Bob Theriot visit his website at


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