When it comes to hiring a reliable marketing agency in El Paso the task could be daunting. Most local business owners will Google ‘Marketing Agency’, cross their fingers and hope they stumble upon a good company that produces results.
I’m here to tell you that this strategy is a poor one. Just because an agency ranks number 1 or number 2 on Google, doesn’t automatically qualify them to help you.
This is especially true when it comes to Social Media Marketing.
What you’ll find most of the time is antiquated agencies who have are NOT specialist at social media marketing. Their website may tell you so, but the truth may be an entirely different story.
To check, all you should do is go to their social media platforms like Facebook, Twitter, Instagram, Snapchat, and LinkedIn. Enter their company name into any of these social media platforms and see what pops up.
If you’re lucky, they may have created or claimed a certain social media page, but that will be all! Look around and scroll through their wall or newsfeed. While you’re at it, look at the number of followers or ‘likes’ they have and check their social engagement with their online community.
Also check if they run Facebook ads.
Go ahead. I’ll wait right here while you do it………
So, what did you find?
Answer: Probably an agency who does not engage in social media at all. And if they do, they are VERY inconsistent. They probably have very little followers or ‘likes’ and their engagement with their online community is little to none.
But hold on: They want you to hire them to market your business on social media. Why would you hire an agency that makes a claim on their website, that they are social media experts and can get you more customers, when they don’t practice what they preach?
Simple. They are hoping you don’t notice. Social media is becoming all the rage and these agencies have finally realized that they too need to add this service into their offerings.
I understand, but just because an agency has had some success in the past doing radio and television buys, doesn’t make them a social media expert overnight.
The truth is, most of the old agencies are usually deep rooted within a community and they know who all of the heavy hitters are. The companies that hire them, are usually older, more established businesses and they have become accustomed to only advertising on radio, television, billboards and believe it or not, even in newspapers.
Social media is the new hot media and if you own a local business, no matter the size, and not actively marketing on these social platforms, you can easily get left behind.
As a local business owner, you need to have a digital marketing plan in place. There is nothing that says that you must hire an agency that has been in business for 5, 10 or even 20 years.
The longer they have been in business, the more likely they are, to be out of loop, when it comes to the new media, like social media.
My advice to you, is to do your homework before hiring an agency to help you. Look for an agency that specializes in social media and ask them to show you testimonials and proof, that what they claim they can do, has worked for others. Especially their clients.
If want to hire the most reliable and best social media marketing agency in El Paso, then look no further than Success Rocket Marketing.
The founder and owner is Bob Theriot and he started Success Rocket Marketing Agency to specifically help local businesses to compete with larger more established companies.
Success Rocket Market specializes in Social Media and Reputation Marketing. They offer a variety of marketing campaigns that can help attorneys, physicians, dentist, urgent care clinics, car dealerships, CPA’s and a variety of other businesses. You can even request a FREE Social Media Audit to be conducted for your business. Just send an email to [email protected],com and put in the subject line ‘Audit’.
Some strategies Success Rocket Marketing implements include;
*Brand Story Telling
*Social Media Marketing
*Social Media Management
*Hyper Targeted Facebook Ads
*Instagram Facebook Ads
*Snap Chat Training
*Email List Building
And just added to our services, we started a graphics art department that creates beautiful digital ads including stunning Social Covers for all of your social media platforms.
To celebrate, we are giving away a FREE Social Media Cover Design for your Facebook Fan/Business Page. To claim yours now CLICK HERE.
Good luck and press on. And whatever you do, get your local business on social media a.s.a.p.! Know this: Social media is here to stay and the longer you wait, the harder it will get for you and your business to catch up to your competitor’s.