About Bob Theriot

Bob Theriot Sales Trainer, Author, Coach, Marketer & Advisor

Bob has been in marketing and sales for well over two decades. He has created and implemented hundreds and hundreds of marketing and advertising campaigns plus trained sales team from all over the country.

Blog

The 3 Crucial Marketing Mistakes Businesses Make!

The 3 Crucial Marketing Mistakes Businesses Make!

I see far too many businesses make 3 crucial mistakes when it come to marketing. I will share these with you today, but before I do, I want you to understand something first.
I need you to have a better understanding of what marketing actually is…
I believe people really don’t have a solid grasp of ‘marketing.’
‘Marketing’ is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.”
I have to say, that I totally agree with the definition, but I think I need to go a little deeper here on my philosophy of marketing.

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What Does the New Facebook Algorithm Mean for Your Local Business?

What Does the New Facebook Algorithm Mean for Your Local Business?

If you own a local business or brand who markets on Facebook, you’re going to want to read this.
Some people have heard about the change, but you may have missed it. Especially if you’re in the trenches with your local business. It can sometimes be a challenge to stay abreast of everything that is going on in the social media space.
With all the social media platforms today like Facebook, Instagram, Twitter, Snapchat, LinkedIn, and YouTube, it’s even hard for professional marketers to know what’s going on, all the time.
These platforms are in constant flux and when something about them changes, it’s not always evident immediately.

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What’s Your Average Cost Per Lead? Want HOT Leads?

What’s Your Average Cost Per Lead? Want HOT Leads?

What’s Your Average Cost Per Lead?
Do you know what your industries average cost per lead is? Have you ever looked it up? You might be really surprised.
Most owners, managers, CEO’s have no idea what it cost to get a lead on a Pay-Per-Click campaign.
Yes, I’m talking about Google!
Let’s look at the Mortgage Industry. I’m talking to you loan originators. The Average Cost-Per-Click for Mortgage Keywords is $47.12!

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Best Social Media Marketing Agency in El Paso

Best Social Media Marketing Agency in El Paso

When it comes to hiring a reliable marketing agency in El Paso the task could be daunting. Most local business owners will Google ‘Marketing Agency’, cross their fingers and hope they stumble upon a good company that produce results.
I’m here to tell you that this strategy is a poor one. Just because an agency ranks number 1 or number 2 on Google, doesn’t automatically qualify them to help you.

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