Smartphones are expected to reach 90 percent market penetration in the US and the UK by 2016. So, what does this mean for your business website?

If your website is not mobile optimized for smartphones and other mobile friendly devices, more than likely you won’t be find on major search engines like Google.

I see a lot of small business that have websites, that forget the technology keeps changing. You have to keep up with what is going on with the internet. You may have had a website that was built in 2014, that is already outdated.

“The growth of mobile has become undeniable. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as sites struggled at the last minute to ensure that their pages were compatible with mobile.” Says Jim Yu, columnist for Search Engine Land.

If your website is not mobile friendly, it makes your business online practically invisible. Google won’t recognize you in organic searches, which can cause you loss of potential revenue.

Mobile now represents a large amount of online traffic. In 2015, it surpassed desktop for Google searches worldwide. People are using mobile or smart phones for their day-to-day internet needs, from browsing to shopping.

Think about how many times you pull out your smartphone to Google a business or get directions. The number on a daily basis averages out to somewhere in the hundreds…

Smartphones are expected to reach 90 percent market penetration in the US by 2016, which means that your customers are going to keep using their smartphones more often to connect with their friends and learn about the brands with which they are considering doing business.

Are your one of these businesses? If your website isn’t mobile optimized, the answer is a resounding NO!

You need to consider updating your website and spending a little of your marketing budget to get it done. If you wait, the results of consumers not finding you, could put your business at jeopardy.

Consider this: Mobile commerce is increasing 300 times faster than e-commerce and is expected to show even more growth by the end of 2016. Customers are using their devices to make purchases whenever and wherever they might be. There are no limits on when a where someone will decide to do business with you.

If you need help and would like to upgrade your existing website, contact me at [email protected]


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